Email Marketing

Father’s Day Email Campaigns: Tips & Inspiration

Audience As with all content creation and engagement campaigns, you are guiding your message based on your intended audience, and hopefully segmenting your email lists in the same way. With these strategies in place, it means you may be sending a few different emails, which are personalised to the right subscriber/customer and has a message Continue reading

Top 5 Email Marketing Trends in 2016

1. Mobile Optimisation  Yes, mobile optimisation has been trending in email marketing for a good many years now.  But, as of 2016, a clear majority of emails are now opened on mobile devices rather than on desktop clients.  According to Litmus, the percentage of mobile opens in 2016 is now 55%. What does that mean?  Well, Continue reading

Browse Abandon: Why Every Retail Website Needs an Automated Browse Abandon Programme

Every minute of every day across the world, there are millions of active consumers browsing e-commerce websites. These browsers will visit site after site, some with every intention of making a purchase, others not. Many of them will be anonymous to the websites they visit; that is, they won’t ever log into the sites’ e-commerce Continue reading

8 Email Marketing Tips for the Hospitality Industry

1. Customer Service doesn’t end when the customer leaves the venue Implementing automated email marketing triggers to customers not only enables direct feedback, but also continues to demonstrate the level of customer service you provide. If dining at a restaurant, or enjoying a meal – this can be as simple as a thank you, or

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Social Media - Email Marketing Subscription

Growing Your Email Marketing Database

Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavour for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout Continue reading

The Key to Email Marketing Success: Personalisation

Marketers have long known the potential of email marketing in being the leading preference of communication, as voiced by customers, but also having the highest ROI of all the marketing channels, according to research by MarketingExperiments. While these are greatly promising stats, it is all made possible by delivering emails that customers want to read, and Continue reading