Email Design

Father’s Day Email Campaigns: Tips & Inspiration

Audience As with all content creation and engagement campaigns, you are guiding your message based on your intended audience, and hopefully segmenting your email lists in the same way. With these strategies in place, it means you may be sending a few different emails, which are personalised to the right subscriber/customer and has a message Continue reading

Top 5 Email Marketing Trends in 2016

1. Mobile Optimisation  Yes, mobile optimisation has been trending in email marketing for a good many years now.  But, as of 2016, a clear majority of emails are now opened on mobile devices rather than on desktop clients.  According to Litmus, the percentage of mobile opens in 2016 is now 55%. What does that mean?  Well, Continue reading