All posts by Jessica McCluskey

A Guide to Re-Engagement Emails

October 14, 2016BlogJessica McCluskey

Re-engagement emails are an effective strategy to target subscribers who may have lost interest, changed their preference for communication or are no longer interested in your offerings. Not utilising this method of engagement could harm your deliverability and perceived ‘spam’ factor – as well as losing the opportunity to re-connect with those subscribers who may Continue reading →

Create An Email Newsletter Your Subscribers Want to Read

September 26, 2016BlogJessica McCluskey

Create an Email Newsletter Your Subscribers Want to Read 1. Know Your Purpose Sending a newsletter may seem like an easy way to communicate with subscribers as a whole, but understanding the purpose of this form of communication is really important. All of the elements of design, content, segmentation and timing is all dependent on Continue reading →

5 Rules for Writing Subject Lines That Increase Your Open Rates

August 11, 2016Blog, Dynamic Content, Email Marketing, Mobile OptimisationJessica McCluskey

We all know subject lines prompt us to open or delete emails, and can also influence whether your email ends up in the inbox or the spam folder. So how do we write one that can yield many opens? Some would say to write the shortest, while others recommend catchy phrases. There are actually no Continue reading →

Father’s Day Email Campaigns: Tips & Inspiration

August 10, 2016Automation, Behavioural Marketing, Blog, Dynamic Content, Email Design, Email MarketingJessica McCluskey

Audience As with all content creation and engagement campaigns, you are guiding your message based on your intended audience, and hopefully segmenting your email lists in the same way. With these strategies in place, it means you may be sending a few different emails, which are personalised to the right subscriber/customer and has a message Continue reading →

What’s the Secret to Successful Customer Acquisition Strategies?

August 9, 2016BlogJessica McCluskey

Customer Acquisitions can be a difficult and costly exercise, so it’s vital that you have a detailed, streamlined plan if you want to successfully build your customer or subscriber base. We’ve found that one key area that companies tend to lack detailed focus on is their message. To have a great service or product, should Continue reading →

A Few Examples of Creative Email Campaigns

August 5, 2016Blog, Email Design, Email MarketingJessica McCluskey

There are some fantastic examples of engaging, creative and memorable email campaigns floating around inboxes and today we're sharing some of our favourites! Posts that POP Adding a few elements that pop, can do wonders to brighten up your email! It doesn't necessarily have to be a bright colour, (although that's fun too!) but sometimes Continue reading →

The Mobile Market: 15 Tips for Effective SMS Marketing

August 4, 2016Blog, SMSJessica McCluskey

With over half of email marketing campaigns being opened on mobile devices, it is of no surprise that the focus on mobile marketing has been steadily increasing within the digital marketing space over the past decade. There are numerous benefits to implementing SMS Marketing, and most importantly, in doing it effectively. 1. Ensure your subscribers have Continue reading →

8 Email Marketing Tips for the Hospitality Industry

August 2, 2016Automation, Behavioural Marketing, Blog, Dynamic Content, Email Marketing, HospitalityJessica McCluskey

1. Customer Service doesn’t end when the customer leaves the venue Implementing automated email marketing triggers to customers not only enables direct feedback, but also continues to demonstrate the level of customer service you provide. If dining at a restaurant, or enjoying a meal – this can be as simple as a thank you, or

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The Key to Email Marketing Success: Personalisation

July 28, 2016Automation, Blog, Dynamic Content, Email MarketingJessica McCluskey

Marketers have long known the potential of email marketing in being the leading preference of communication, as voiced by customers, but also having the highest ROI of all the marketing channels, according to research by MarketingExperiments. While these are greatly promising stats, it is all made possible by delivering emails that customers want to read, and Continue reading →