All posts by Jessica McCluskey

A Guide to Re-Engagement Emails

Re-engagement emails are an effective strategy to target subscribers who may have lost interest, changed their preference for communication or are no longer interested in your offerings. Not utilising this method of engagement could harm your deliverability and perceived ‘spam’ factor – as well as losing the opportunity to re-connect with those subscribers who may Continue reading

Father’s Day Email Campaigns: Tips & Inspiration

Audience As with all content creation and engagement campaigns, you are guiding your message based on your intended audience, and hopefully segmenting your email lists in the same way. With these strategies in place, it means you may be sending a few different emails, which are personalised to the right subscriber/customer and has a message Continue reading

8 Email Marketing Tips for the Hospitality Industry

1. Customer Service doesn’t end when the customer leaves the venue Implementing automated email marketing triggers to customers not only enables direct feedback, but also continues to demonstrate the level of customer service you provide. If dining at a restaurant, or enjoying a meal – this can be as simple as a thank you, or

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The Key to Email Marketing Success: Personalisation

Marketers have long known the potential of email marketing in being the leading preference of communication, as voiced by customers, but also having the highest ROI of all the marketing channels, according to research by MarketingExperiments. While these are greatly promising stats, it is all made possible by delivering emails that customers want to read, and Continue reading