Integrating E-Commerce | Email Marketing For Retail

Integrated Email Marketing For Retail  Every retailer knows Email Marketing Works. Send out a campaign and watch website traffic spike and revenue roll in.   It’s a simple process. Put together copy, update your template, select your database and send! Right? Well yes- but, with your customers being bombarded with offers in their inbox, on social Continue reading

A Guide to Re-Engagement Emails

Re-engagement emails are an effective strategy to target subscribers who may have lost interest, changed their preference for communication or are no longer interested in your offerings. Not utilising this method of engagement could harm your deliverability and perceived ‘spam’ factor – as well as losing the opportunity to re-connect with those subscribers who may Continue reading

Father’s Day Email Campaigns: Tips & Inspiration

Audience As with all content creation and engagement campaigns, you are guiding your message based on your intended audience, and hopefully segmenting your email lists in the same way. With these strategies in place, it means you may be sending a few different emails, which are personalised to the right subscriber/customer and has a message Continue reading

Top 5 Email Marketing Trends in 2016

1. Mobile Optimisation  Yes, mobile optimisation has been trending in email marketing for a good many years now.  But, as of 2016, a clear majority of emails are now opened on mobile devices rather than on desktop clients.  According to Litmus, the percentage of mobile opens in 2016 is now 55%. What does that mean?  Well, Continue reading