Email Marketing

We witnessed the continued growth of email marketing in 2016 with more and more Australian businesses utilising advancements in the digital marketing space to deliver effective, intelligent campaigns. With the continued growth of e-commerce in 2017, how is your business keeping up with email marketing trends and meeting the growing expectations of your subscriber base? Continue reading →

We all know subject lines prompt us to open or delete emails, and can also influence whether your email ends up in the inbox or the spam folder. So how do we write one that can yield many opens? Some would say to write the shortest, while others recommend catchy phrases. There are actually no Continue reading →

Audience As with all content creation and engagement campaigns, you are guiding your message based on your intended audience, and hopefully segmenting your email lists in the same way. With these strategies in place, it means you may be sending a few different emails, which are personalised to the right subscriber/customer and has a message Continue reading →

1. Mobile Optimisation  Yes, mobile optimisation has been trending in email marketing for a good many years now.  But, as of 2016, a clear majority of emails are now opened on mobile devices rather than on desktop clients.  According to Litmus, the percentage of mobile opens in 2016 is now 55%. What does that mean?  Well, Continue reading →

There are some fantastic examples of engaging, creative and memorable email campaigns floating around inboxes and today we're sharing some of our favourites! Posts that POP Adding a few elements that pop, can do wonders to brighten up your email! It doesn't necessarily have to be a bright colour, (although that's fun too!) but sometimes Continue reading →

Every minute of every day across the world, there are millions of active consumers browsing e-commerce websites. These browsers will visit site after site, some with every intention of making a purchase, others not. Many of them will be anonymous to the websites they visit; that is, they won’t ever log into the sites’ e-commerce Continue reading →

1. Customer Service doesn’t end when the customer leaves the venue Implementing automated email marketing triggers to customers not only enables direct feedback, but also continues to demonstrate the level of customer service you provide. If dining at a restaurant, or enjoying a meal – this can be as simple as a thank you, or

Continue reading →

Planning, designing, coding and scheduling email marketing campaigns can be a time consuming and often costly process.  Especially if the types of campaigns you're running are repetitive and require a campaign manager to repeat the same process on a regular basis. If you could automate a lot of those processes, it would almost be like Continue reading →

Building, growing, and nurturing an email marketing subscriber base can appear to be a difficult endeavour for any marketer, but there are some simple and effective methods to help develop an email marketing database. Website Customers arrive at your website to purchase, research, or compare. It is important to build prominent email sign-up opportunities throughout Continue reading →

Marketers have long known the potential of email marketing in being the leading preference of communication, as voiced by customers, but also having the highest ROI of all the marketing channels, according to research by MarketingExperiments. While these are greatly promising stats, it is all made possible by delivering emails that customers want to read, and Continue reading →