25 Essentials for Exceptional Email Campaigns

Load and send? Batch and blast?

Those direct marketing concepts are ancient history in the modern email environment.

Today’s email marketers must navigate their way through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face. To help you face these challenges head on, we’ve compiled a handy list of 25 essentials you can employ that will greatly improve your email marketing initiatives. While 25 may sound extensive, keep in mind that missing any one of these can affect your ROI, secure your position on blacklists, or damage your reputation with clients and prospects. And while many of the essentials on this list seem obvious, the list itself serves as a good reminder of the many nuts and bolts mechanics that you should maintain in order to keep your email campaigns performing at their highest levels.