Imagine sending out your email campaign to 350,000 people a pop. Then imagine doing four of these email campaigns per week. Now you know about the high demand facing senior marketing staff at Fujifilm Australia.
Previously, Fujifilm had an email management service that was so complex that no-one in the marketing team quite understood how it worked, bar the one person whose job it was to manage. Unfortunately, that staff member abruptly left the organisation.
Just prior to this, Fujifilm Australia made the move across to the Lyris HQ Platform for their email campaigns, so it was just up and running when the change of staff occurred.
“The Lyris HQ platform is one all staff members in the team can understand,” says senior product manager, Fujifilm Australia, Belinda Sims.
So that, despite losing their email guru, they had an easier email service in place enabling them to pick up their colleague’s work without a hitch. The email campaigns went out smoothly and no extra costs were incurred.
“Before we used to get a whole lot of data, but it was difficult to work out what it meant. Now with Lyris we have more of an understanding of our data, knowing which contacts are our customers and which of contacts are on our subscription list and more,” says Belinda.
“This system is far more user-friendly and cost effective.”
Integration into the business
The move to Zalus Digital brought with it full automation of Fujifilm’s email marketing processes. Fujifilm is happy that now there’s no manual intervention involved, greatly improving efficiency and eliminating the risk of human error. They are currently working closely with Zalus Digital to completely automate their business processes.
Fantastic Account Management Service
Belinda says the customer service and support from Zalus Digital has been outstanding and has made all the difference to the experience of changing services at a difficult time.
“The ongoing support of the product has been exceptional with Zalus Digital taking the time to understand our business and offering automated tools and processes that are available along with checking in to see if we have any questions or need anything.”
“The team at Zalus Digital follow-up, they regularly check in to offer assistance. All of those things that you want from a service provider, and that you so often don’t get.”
Bob always makes himself available to talk, and will respond quickly via email or phone. Zalus Digital have shown they’re happy to work with us, as a full business in terms of coming up with further solutions for automation, she says.