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For more than 20 years, Lyris HQ has helped companies engage in customer conversation, increase conversion, and achieve higher returns on marketing investments by better automating, integrating, and optimising customer engagement programs through email marketing.

Create meaningful engagement through your email marketing campaigns

To make your email marketing campaigns successful and to deliver meaningful engagement with prospects and clients you need highly personalised communications and the tools to enable them.

This is where Lyris HQ comes in! This cloud-based engagement platform will empower you to design, automate and optimise data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measureable results.

With Lyris HQ you can improve your marketing efficiency through automated message delivery, robust segmentation and real-time social, mobile and interaction analytics.

Integrate

With some of the most robust API’s in the industry, Lyris HQ can work with virtually any data source or feed, making it easy to integrate with your third party applications.  Connect your CRM, CMS, eCommerce, ERP or any other data source and consolidate data in one place.

Segment

Intuitive workflows allow you to easily perform powerful segmentation as well as manage your lists, campaigns and marketing automation for highly relevant, personalised one-to-one messaging. As long as you’ve added the data to Lyris HQ, you’ll be able to use it.

Automate

Create trigger campaigns for any marketing lifecycle you can think of. Configure Lyris HQ to automatically target communications at an individual level based on behaviors such as sign-ups, email opens, clicks, geolocation, device preferences, cart-abandons and more with each email personalised using your data source or feed.

Easily Build Campaigns

Easily create compelling content with responsive mobile optimised templates or create your own bespoke templates using the straightforward visual editors.

Test & Optimise

Maximise your campaign results by increasing opens, click-throughs and conversions with powerful split testing, content-scoring and inbox snapshots. Optimise email layout with previews of how your message will render across top browsers, mobile devices and email clients.

Reporting & Analytics

Advanced analytics help you optimise messaging, segmentation and engagement. Fine tune your targeting, relevance and timeliness with access to real-time data such as revenue and conversion events.

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Dan Challinor
Membership Manager
Central Coast Mariners

 We have had the most successful membership drive in the clubs thirteen-year history with our email and SMS campaigns and have achieved email open rates of over 50%.

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Suzanne Hanema
Marketing Manager
Canberra Theatre Centre

Lyris HQ has been key to our digital marketing strategy. Their system allows us to segment and broadcast targeted emails to specific fan bases. And, because it’s linked directly into our ticketing system, we know the financial return of each and every EDM we send out.

A Self Service Platform

If you’re looking for a simple self-service email platform, the easy to use interface of Lyris HQ let’s you take control of your marketing communications.

  • Create HTML email messages using the inbuilt responsive templates and the WYSIWYG editor or upload your own
  • Load and segment your data from almost any data source
  • Test messages with A/B split testing capability, spam filters and email preview options
  • Track and report on campaign performance with comprehensive message statistics
  • Powerful analytics help you optimise campaign performance, track real-time revenue and conversions, leverage behavioural data and more
  • Automate your marketing lifecycle by building trigger campaigns in Lyris HQ.

Or Managed Services

Strapped for time, skills or resources? Zalus Digital are here to take the load off creating effective communications. Give us a call, or drop us a line – we’re happy to help you kick start your new campaigns, create automated marketing lifecycles, maximise results, benchmark your performance or provide insights on how to use Lyris HQ to your fullest advantage.

We can help you:

  • Help you set-up your system to optimise your email marketing efforts
  • Design optimised and responsive email templates
  • Create engaging copy for your email campaigns
  • Help you to grow your database
  • Analyse your performance and more.

Learn more. 

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Belinda Sims
Senior Product Manager
Fujifilm Australia

When Fujifilm Australia moved over to the Lyris HQ Platform, I found the integration process to be extremely smooth and pain free. With the help and guidance from Bob and the team at Zalus Digital, we were able to meet our tight integration deadline to ensure no additional costs or loss of campaigns were incurred from our previous solution. I have really found this such an easy system to use and with the great support levels, I know I have made the right decision choosing Lyris HQ.

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